Mid-Virginia Radio Control Club Logo

[SlowHuck]

I thought I'd share this with the larger Giants family.

My presentation of the not-quite-completed logo for my club met with some resistance at the last meeting. Some were insistent that it contain an airplane. Having never been a champion of the obvious, the easy or the predictable in the creation of visual identities, I resisted this criticism and returned to the computer and pounded my head on the monitor until things worked to my satisfaction.

The reasons that our club logo does not need the image of an airplane are two fold. First, it would be better not to create any sort of bias for fixed-wing verses rotor-craft is our identifying mark. We welcome both. Second, It will be used exclusively in the context of modeling (in hobby shops, at fly-ins, on models… always connected to flying activities). Representing a model in the logo seems rather redundant.

My approach here was to create a retrospective military sort of resonance with our state bird behaving as an eagle. The Cardinal is a striking image that lies at the intersection of our love of flight and the home state of our club. He favors no particular form of modeling, grasping the symbols for combustion and electricity in his “talons.”

The logo reads well when used small or from a distance (VERY important). Two color simplicity keeps reproduction costs down. The logo without the supporting text would look great on the crest of a shirt!

Edit: I screwed up the final render on the images I first posted. Linked to new ones of higher quality

[Scott Gerber]

Very nice art work on the logo, that would look great on the back of a black jacket...
However, PETA wont like the Cardinal being subjected to flames and lighting bolts, that's not kind....


Scott

[ifly3d]

looks good slowhuck

[snap a saurus]

Nice logo, I'll bet it will look awesome on an airplane, nice work Les.

[SlowHuck]

	Quote: Originally Posted by snap a saurus
	Nice logo, I'll bet it will look awesome on an airplane

Thanks, Elie. That's what I was thinking. But as a dedicated fan, your vote doesn't count among our membership. I'm sill getting resistance from those that think it should include an airplane.

[SlowHuck]

Please... anyone with an opinion, PLEASE chime in! The last critique that I received over our club's private email list was that it looked like the logo for a bird watching club.

[selleri]

Don't listen to them mate, this sure is one sweet looking logo
I'm pondering about similar things for two identities and trying to have them unbiased, well... they still haven't left the paper... Top work you've done there

[SlowHuck]

	Quote: Originally Posted by selleri
	Don't listen to them mate, this sure is one sweet looking logo I'm pondering about similar things for two identities and trying to have them unbiased, well... they still haven't left the paper... Top work you've done there

Thanks, I have confidence in it, but it's not a matter of listening to anybody. As a graphic designer, I throw myself into a problem and work it until it tells me I've arrived at the solution. Those that are outside of the process are prone to Monday morning quarterbacking and feel they must contribute their own ideas. This is what I refer to as "design by committee" and usually ends in a bad result.

To anyone who's paying attention: When a good graphic designer offers his/her services for free, lay out the perameters and step back.... let them do what they're good at without intervention. You will get outstanding work. Everybody wins!

This may spell the end of my pro-bono contributions to the RC community.

[snap a saurus]

Sorry Les but I have to interfere one more time, this is our club logo and it's not an airplane.
http://www.wbrcflyingclub.org/index.html

[WangoTango]

Huck,
I think ya done GOOD!
WT